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EVENTS
CNNSI.com GROUP
COMMERCE
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Ratings resurgence Finals earn highest numbers in three years
NEW YORK (AP) -- The Los Angeles Lakers' NBA title repeat gave NBC its highest overnight ratings for the Finals since Michael Jordan's last season. Friday night's Game 5 between the Los Angeles Lakers and Philadelphia 76ers had an overnight rating of 13.5 with a 24 share. That gave NBC a five-game overnight average of 14.8/25, 7 percent higher than the Lakers' championship last year against Indiana (13.8/24), and 26 percent higher than the 11.7/21 for the five-game series between New York and San Antonio in 1999. The first five games of the 2000 Finals averaged 13.1/23 on the overnights. Overnight ratings measure the biggest U.S. TV markets, covering about 63 percent of the country. It was also the best Game 5 since Jordan's 1998 championship run with the Chicago Bulls, when NBC got a 20.7 rating and 36 share. NBC got a 12.1/22 last season. Los Angeles posted the highest numbers with a 35.7 rating and 58 share. Philadelphia was second at 33.5/54. It was the first time in the series that Los Angeles had better ratings than Philadelphia.
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